The essential brand book

over 100 techniques to increase brand value

Powerful brand management is as vital for a niche entrepreneur, small business or charity as it is for a huge multinational corporation. Any organization that provides a product or service needs to communicate its benefit to its customers. A strong brand is the essential medium ...

Sales promotion

how to create, implement and integrate campaigns that really work

Packed with case studies and practical examples, the book details the tried-and-tested methods that companies use to stay ahead, revealing the winning offers that gain new customers as well as keeping existing ones happy. Topics covered include: -the purpose of sales promotion; -what sales promotion ...

Inside-out marketing

How to create an internal marketing strategy

Risky business

corruption, fraud, terrorism & other threats to global business

Business finance for managers

an essential guide to planning, control & decision making

The change game

how today´s global trends are shapping tomorrow´s companies

Based on first-hand interviews with managers around the world, the book provides intelligent and thoughtful insights into the major global trends and issues influencing organizations today. The Change Game is a fascinating #big picture# account of change in business in the West # where it is ...

Brand new brand thinking

brought to life by 11 experts who do

The way the advertising industry operates has changed hugely in the last 15 years. Innovative and groundbreaking ways of thinking about branding are constantly developing, and due to the sheer volume of material published on the subject, it is almost impossible to keep up with ...

Doing bussiness with the Czech Republic

The instant manager

tools and ideas for practical problem solving

This practical guide to management skills offers tools, techniques and practical tips on all aspects of the subject from communication, teamwork and leadership to performance improvement and how to manage both career and personal growth.

EC/EU fact book.

A complete guide..

How to be your own management consultant.

Consultancy tools and techniques to improve your business..

Persuading Aristotle

A masterclass in the timeless art of strategic persuasion in business

The grocers.

The rise and rise of the supermarket chains..

The roles of evaluation for vocational education and training.

Plain talk on the field of dreams..

Secrecy and openness in the EU.

The complete guide to selling your business.

Mentoring in action.

A practical guide for managers..

Getting the best from agencies and other outside services.

The instant manager.

Practical ideas on the 100 most important tasks facing managers today..

HANDBOOK OF INTERNATIONAL DIRECT MARKETING (THE).