The essential brand book
over 100 techniques to increase brand value
- ISBN: 9780749438630
- Editorial: Kogan Page Ltd.
- Fecha de la edición: 2002
- Lugar de la edición: London. None
- Edición número: 2ND ED
- Encuadernación: Rústica
- Medidas: 23 cm
- Nº Pág.: 321
- Idiomas: Inglés
Papel: Rústica
27,39 €
Sin Stock. Disponible en 5/6 semanas.
Powerful brand management is as vital for a niche entrepreneur, small business or charity as it is for a huge multinational corporation. Any organization that provides a product or service needs to communicate its benefit to its customers. A strong brand is the essential medium in this process. Fully updated to include current brand issues, and now available in paperback for the first time, The Essential Brand Book is a companion resource for anyone involved in brand issues. It contains over 100 business models and techniques for building brand value, illustrated throughout using case studies. The book is divided into four key areas: brand communication; brand definition; brand equity; brand strategy.
