The art of the long view

planning for the future in an uncertain world

"Artful scenario spinning is a form of convergent thinking about divergent futures. It ensures that you are not always right about the future but-better-that you are almost never wrong about the future. The technology is powerful, simple, and enjoyable, and so is Schwartz's book ...

Global and transnational business

strategy and management

In this new edition of a successful textbook the authors assess the turbulent environment in which international businesses operate and the approaches to strategy formulation and implementation which can be adopted. They also examine the functional and operational management of companies and fuse together the ...

Performance drivers

a practical guide to using the balanced scorecard

A Practical Guide to Using the Balanced Scorecard performance drivers Nils-Goran Olve, Jan Roy and Magnus Wetter Since the groundbreaking work of Robert S. Kaplan and David P. Norton, the concept of the Balanced Scorecard has achieved increasing popularity in the business world. Previously, many ...

Emotions at work

theory, research and applications for management

In this book, the authors provide up-to-date thinking and research on the broad range of emotional experience in working environments with particular attention to the causes of emotional change, the consequences of emotional experience for individuals and their organisations, and the implications for effective strategies ...

How to create your own luck

the 'you never know' approach to networking, taking chances, and opening yourself to opportunity

Networking guru Susan RoAne shows readers how to exploit chance to create a bigger network of contacts, friends, and acquaintances#the key to new life opportunities. In How to Create Your Own Luck, she reveals the eight traits of successful people who make their own ...

Attracting investors

a marketing approach to finding funds for your business

How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and ...

The pierate inside

building a challenger brand culture within yourself and your organization

Most marketing and branding books fall into one of two camps: either they are about leaders or they assume that brands can be managed by process alone. The Pirate Inside is different. It forwards the idea that brands are about people, and Challenger Brands are ...

Modern project finance

a casebook

This cutting-edge financial casebook is divided into four modules: Structuring Projects, Valuing Projects, Managing Project Risk, and Financing Projects. The cases have been carefully selected to reflect actual use of project finance over the past five years in terms of geographic location (the cases come ...

Currency trading

how to access and trade the World's Biggest Market

The fast moving foreign exchange (FOREX) used to be the exclusive domain of banks and other major financial institutions. In 2002, new developments have opened this remarkable arena to the average investor. With these new developments, author Philip Gotthelf provides a comprehensive guide to currency ...

Applied time series modelling and forecasting

A time series is a sequence of numerical data in which each item is associated with a particular instant in time. Examples of time series include: monthly unemployment figures, weekly measures of money supply and daily closing prices of stock indices. This text covers time ...

International economics

study guide

An evenhanded, unbiased introduction to the concepts and the latest theoretical and policy issues in international economics. Over 100 case studies#many new to this edition#back up the material with real-world examples and applications from economics and business. Appendices provide expanded coverage to enrich ...

Credit risk models and the basel accords

The Bank for International Settlements is only 1-2 years away from effectively requiring all major financial institutions in the world to use a sophisticated credit models. The most widely used model is based on the 1974 Merton model of risky debt. A more recent extension ...

Privatizing China

the stock markets and their role in corporate reform

Much is written about the various efforts aimed at reforming China#s state-owned enterprises. But in all this literature the Chinese government#s determined effort to use the equity capital markets as a tool of enterprise reform has been virtually ignored. The fact is that ...

Global IT management

a practical approach

Global IT Management presents a practical approach for initiating and reinforcing global IT, focusing on the mechanisms that need to be put in place to effectively manage IT architecture, strategy, standards, and control across sites in a multinational firm. Key considerations are explained for each ...

Six sigma for everyone

A practical, straightforward guide to Six Sigma for employees in organizations contemplating or implementing Six Sigma From noted Six Sigma consultant and author George Eckes, Six Sigma for Everyone explains the underpinnings of the revolutionary quality assurance methodology, offers in-depth examples, and outlines the impact ...

Why the bottom line isn't

how to build value through people and organizations

Offers a broad view of leadership and shareholder value based on multiple business disciplines In Why the Bottom Line Isn't! authors Dave Ulrich and Norm Smallwood argue that sustainable shareholder value comes increasingly from assets not accounted for on an organization's balance sheet ...

Managing innovation, design and creativity

Managing Innovation, Design and Creativity is an exciting new book published in collaboration with the London-based Design Council. The Design Council has commissioned Bettina von Stamm of London Business School to write a collection of case studies that develop the themes of innovation, design and ...

Winning at service

lessons from service leaders

This book reveals the Secrets to Service Success by analyzing four service companies that grew from small beginnings to the leaders in their industries. Interviews with the four CEOs who guided the companies to their success reveal the three basic principles they all share. The ...

Corporate diplomacy

the strategy for a volatile, fragmented business envronment

Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely ...

Brand manners

how to create the self-confident organisation to live the brand

How often has a company's handling of a customer's telephone call turned out to be a turn-off? How often has a customer query in the retail environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand ...