Managing innovation, design and creativity
- ISBN: 9780470847084
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2003
- Lugar de la edición: Chichester. Reino Unido
- Encuadernación: Rústica
- Medidas: 25 cm
- Nº Pág.: 429
- Idiomas: Inglés
Papel: Rústica
59,28 €
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Managing Innovation, Design and Creativity is an exciting new book published in collaboration with the London-based Design Council. The Design Council has commissioned Bettina von Stamm of London Business School to write a collection of case studies that develop the themes of innovation, design and creativity. The book is built around a collection of 10 case studies, drawn from both manufacturing and service sectors, and includes additional chapters discussing key themes and concepts developed in the cases. The findings are invaluable reading for students and practitioners.
