iCon

Steve Jobs the greatest second act in the history of business

Lightning never strikes twice, but Steve Jobs has, transforming modern culture first with the Macintosh and more recently with the iPod. He has dazzled and delighted audiences with his Pixar movies. And he has bedeviled, destroyed, and demoralized hundreds of people along the way. Steve ...

The travels of a T-shirt in the global economy

an economist examines the markets, power, and politics of world trade

The Travels of a T-Shirt in the Global Economy takes the reader on a fascinating, around-the-world journey to reveal the economic and political lessons from the life story of a simple t-shirt. Over five years, business professor Pietra Rivoli traveled from a Texas cotton field ...

Brink's modern internal auditing

Brink's Modern Internal Auditing, Sixth Edition is a comprehensive resource and reference book on the changing world of internal auditing, including Sarbanes-Oxley compliance issues. * Sixth edition of a very well respectede auditing resource. * Provides an overview of the role and responsibilities of the internal ...

Investing in fixed income securities

understanding the bond market

Investors who've primarily purchased equity securities in the past have been looking for more secure investment alternatives; namely, fixed income securities. This book demystifies the sometimes daunting fixed income market, through a user-friendly, sophisticated, yet not overly mathematical format. Investing in Fixed Income Securities ...

Create your own hedge fund

increase profits and reduce risk with ETFs and options

The options course

high profit and low stress trading methods

Well-known options strategist and instructor George Fontanills has updated his time-tested and bestselling book, The Options Course. The new edition improves and expands upon the original to help you avoid some common and costly options mistakes. The systematic, step-by-step approach, covers everything from basic concepts ...

The art of better retail banking

supportable predictions on the future of retail banking

"This new book on retail banking is both readable and innovative. Its analysis is unusually accessible in its style, and the book's conclusions and predictions will be rightly thought provoking. The customer is gaining real power and this new book's insights on the ...

Brands laid bare

using market research for evidence-based brand management

The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals rather ...

Becoming a strategic leader

your role in your organization's enduring success

Today#s organizations face difficult challenges in order to remain competitive#the quickening pace of change, increasing uncertainty, growing ambiguity, and complexity. To meet these challenges, organizations must broaden the scope of leadership responsibility for strategic leadership and engage more people in the process of ...

The public relations handbook for nonprofits

a compehensive and practical guide

Nonprofit organizations must employ effective, professional public relations techniques in order to get the recognition, support and dollars they need to fulfill their missions. The Public Relations Handbook for Nonprofits offers you the first comprehensive guide to all the practices organizations need to do well ...

Monte Carlo simulation and finance

Monte Carlo methods have been used for decades in physics, engineering, statistics, and other fields. Monte Carlo Simulation and Finance explains the nuts and bolts of this essential technique used to value derivatives and other securities. Author and educator Don McLeish examines this fundamental process ...

New trading systems and methods

For more than two decades, futures traders have turned to the classic Trading Systems and Methods for complete information about the latest, most successful indicators, programs, algorithms, and systems. Perry Kaufman, a leading futures expert highly respected for his years of experience in research and ...

Inside the boardroom

how boards really work and the coming revolution in corparate governance

Distinguished governance experts offer cures for what ails our boards of directors In light of corporate malfeasance in recent years, the governance of corporations has been receiving great attention from regulators, researchers, shareholders, and directors themselves. Based on Richard Leblanc's in-depth five-year study of ...

The mobile multimedia business

requirements and solutions

As the wireless world opens up, this book explores the evolving role of multimedia and UMTS technology in the mobile communications sector. The author draws on his extensive experience in the field to provide an approach that will appeal to academia and industry alike, covering ...

Hotel and lodging management

an introduction

Hotel and Lodging Management, Second Edition prepares readers to succeed as managers in the hotel and lodging industry, while developing a solid foundation for a long and successful career. This comprehensive resource combines detailed presentations of each department in a hotel or lodging establishment along ...

Introduction to the hospitality industry

Passionate profitable

why customer strategies fail and 10 steps to do them right

According to Strativity's 2003 CEM global study, 45% of executives surveyed do not believe they deserve the customer#s loyalty. Following a decade of customer-centric books, the market is in a state of crises with over 50% customer focused projects fail. Passionate and Profitable ...

Information systems

archieving success by avoiding failure

Despite people's best efforts information systems are particulary prone to failure. Some systems never materialize, others appears late and/or over budget and those that are implemented often fail to deliver the promided levels of performance. The consequences of these failures effect people throughout ...

Going visual

using images to enhance productivity, decision making and profits

How and why to make visual communication a powerful competitive tool From digital cameras and camera phones to videoconferencing, visual communication technology is changing not only personal lives but global business relationships and communities of interest. Visual communication is an essential tool for every corporation-in ...

The definitive handbook of business continuity management

Hiles and Barnes provide comprehensive conceptual and practical guidance for managers and businesses who want to establish a strategy for protecting their organization from disruption and disaster.