New consumer marketing

managing a living demand system

The retail sector has experienced exponential change in the wake of the internet revolution and globalization. Supply-chain management has been turned on its head, competition has grown tougher, brand wars have increased and distribution channels have developed. This text synthesizes emerging marketing thinking in the ...

Broadbandits

inside the $750 billion telecom heist

"Broadbandits weaves together a story of greed, money, power, and crime to reveal to the millions of people who lost their investments in telecom stock where, and to whom, their hard-earned dollars went." #Charles Dubow, Executive Editor, Forbes.com INDICE PART I:THE FIBER BARONS ...

Enterprise marketing management

the new science of marketing

This is truly the ideal companion book to The End of Marketing as We Know It. It is the #playbook# that allows business leaders to begin transforming their Marketing function and accelerating to realize business results by applying my principles in a systematic and logical ...

Corporate aftershock

the public policy lessons from the collapse of Enron and other major corporations

"The greatest tragedy of the Enron debacle is not likely to be the consequences of its bankruptcy, but from the erroneous institutional reforms that will take hold if its causes are not well understood. This thorough and thoughtful set of essays touches on all aspects ...

Human resources in the 21st century

Modern investment management

an equilibrium approach

Bob Litterman and the Quantitative Reource Group Goldman Sachs Asset Management This powerful book brilliantly discovers the routes to superior investment results in the roots of economic theory. In the process, it combines elegance of presentation with the highest levels of lucidity. The authors offer ...

Games for business and economics

An easy-to-read, and enjoyable introduction to game theory! This clearly written book shows readers how to set up and solve games, particularly those in economics and business, using game theory. Gardener's innovative approach helps readers develop strong modeling skills by using proven applications and ...

Lateral marketing

new techniques for finding breakthrough ideas

Philip Kotler, the #éminence grise# of modern marketing, teams up with Fernando Trias de Bes for a new look at marketing innovation in these challenging times. Part marketing manual, part brainstorming guide, the book lays out the ingredients in a new recipe for marketing innovation ...

Common stocks and uncommon profits and other writings

Regarded as one of the pioneers of modern investment theory, Philip Fisher's principles are studied and used by numerous contemporary finance professionals, including Warren Buffett. "Common Stocks and Uncommon Profits and Other Writings" is useful reading and has been since it was first published ...

Wall Street on trial

a corrupted state?

The politics of business have become the business of politics. Across the world the lesson is clear: just as too much governmental interference leads to dysfunctional economies, left to its own devices the market is incapable of adequate self-regulation. The corporate malfeasance crisis in the ...

Angel investing

matching start-up funds with start-up companies: the guide for entrepeneurs, individual investors and venture capitalists

Angel investing is becoming a popular way for entrepreneurs to bring companies from the "idea stage" to full blown funding of venture capital. This comprehensive guide to angel investing offers insights into the angel investment market, and provides a resource section designed to link investors ...

Guts

8 laws of business from one of the most innovative business leaders of our time

Guts is about business, leadership, and life, and reaches well beyond the boundaries of the auto industry. Lutz#s laws of business, updated for today#s leaders, are key ingredients to a twenty-first-century road map for success. And it#s also a great read, delivered ...

Investing under fire

winning strategies from the masters for bulls, bears, and bewildered

In Investing Under Fire, thirty of America#s top money managers, market strategists, and political, academic, and business experts provide lessons on how to interpret and navigate through these tumultuous times. Assembled by veteran market commentator Alan Ackerman, these expert views are arranged in five ...

Value leadership

the 7 principles that drive corporate value in any economy

Management expert Peter Cohan provides a new and powerful concept of sustainable corporate value. This book provides executives with seven management principles that have been tested in periods of economic expansion and contraction. These principles are: value human relationships; foster teamwork; experiment frugally; fulfill your ...

Accounting standards, 2003

current text

The FASB Current Text is a topical integration of currently effective accounting and reporting standards. Material is drawn from FASB Statements of Financial Accounting Standards and FASB Interpretations, AICPA Accounting Research Bulletins, and APB Opinions. Volume I contains those standards that are generally applicable to ...

Original pronouncements

accounting standars : as of june 1, 2003

Shading and sidebars alert readers when standards have been amended or superseded.

Trajectory management

leading a business over time

Trajectory Management: * moves away from the #one true way# approach put forward by many business gurus * argues that the search for best practice, best change management, etc. obscures real situations in business * develops principles of right practice for the situation: business is continually evolving and ...

Systems thinking

creative holism for managers

Too often, today#s managers are sold simple solutions to complex problems. But as many soon discover, simplicity is rarely effective in the face of complexity, change and diversity. Despite apparent promise, quick-fix panaceas fail because they are not holistic or creative enough. They focus ...

Wiley Practitioner's Guide to GAAS 2004

covering all SASs, SSAEs, SSARSs and interpretations

This latest resource to understanding GAAS addresses the toughest part of an accountant#s job#identifying, interpreting, and applying the many audit, attest, review, and compilation standards relevant to a particular engagement. Wiley Practitioner#s Guide to GAAS 2004, the only reference written by the ...

Advanced accounting

This title deals with financial accounting and reporting in the following topical areas: business combinations, consolidated financial statements, international accounting, foreign currency transactions, accounting for derivative instruments, translation of financial statements of foreign affiliates, segment reporting and interim reporting, partnerships, fund accounting and accounting for ...