Trajectory Management: * moves away from the #one true way# approach put forward by many business gurus * argues that the search for best practice, best change management, etc. obscures real situations in business * develops principles of right practice for the situation: business is continually evolving and its drivers have to evolve with it. * provides a practical framework and enables diagnosis of where a business trajectory is, and how to sustain or switch trajectories. INDICE Preface. Acknowledgements. Introduction. PART I: SUCCEEDING UNDER DIFFERING CONDITIONS. 1. Which Governance Roles? 2. Which Leadership Styles? 3. Which Organizational Modes? 4. Which Business Models? PART II: SHAPING A SUCCESSFUL TRAJECTORY. 5. Assess the Present: Trajectory Diagnosis. 6. Anticipate the Future: Competitive Scenarios. 7. Close the Gap: Tomorrow's Trajectory. 8. Sustaining Trajectory Drivers: The Right Management System. 9. Switching Trajectory Drivers: The Right Change Path. 10. Winning Repeatedly Over Time Notes Bibliography