Nation branding

concepts, issues, practice

"Nation Branding: Concepts, Issues, Practice" is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations - as opposed to the more ...

Key account plans

the practicetioners' guide to profitable planning

To manage key accounts profitably you need strategic planning that works. This book is the definitive guide to achieving this based on the unmatched practical and research experience of Ryals and McDonald. Key Account Management is proven to deliver substantial benefits to the bottom line ...

Hedge fund investment management

There has been tremendous growth in the Hedge Funs industry in recent years..It is estimated that there are more then 8000 Hedge Funds in the US alone. They have grown in popularity since the bear market of the early 2000s which convinced many people ...

Mobile marketing

achieving competitive advantage through wireless technology

In the past 10 years, mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device ...

Tourism marketing for cities and towns

using branding and events to attrack tourists

"Tourism Marketing for Cities and Towns" provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets.

From brand vision to brand evaluation

the strategic process of growing and strengthening brands

The second edition of "From Brand Vision to Brand Evaluation" presents the reader with practical applications for brand enhancement that build upon the theoretical background outlined in "Creating Powerful Brands", a hugely successful text co-written by the author. The first edition has been used by ...

Managing innovation

new technology, new products, and new services in a global economy

Managing Innovation, Second Edition is devoted to better understanding and better management of all of the causes and consequences of change that have technological implications in and around our global organizations. This new edition adds more materials and cases on service innovation and it is ...

Cash return on capital invested

ten years of investment analysis with the CROCI economic profit model

In this book, Pascal Costantini gives a lively and wonderfully readable account of ten years of efforts by a small group of investment analysts to find a reliable, practical and implementable method for valuing and selecting shares. The result of their effort is an original ...

Funds of hedge funds

performance, assessment, diversification and statistical properties

With about $450 billion in assets, funds of hedge funds are the most recent darling of investors. While hedge funds carry high risk for the promise of high returns they are designed for the very rich and for large institutional investors such as pension funds ...

The ROI fieldbook

strategies for implementing ROI in HR and training

Since the publication of "Return on Investment in Training and Performance Improvement Programs", many individuals have attempted to implement the ROI methodology in their organizations. Having a credible process does not guarantee that an organization will implement the process effectively throughout the various functions and ...

Market data explained

a practical guide to global capital markets information

This book is intended to provide a guide to the universe of data content produced by the global capital markets on a daily basis. Commonly referred to as market data, the universe of content is very wide and the type of information correspondingly diverse. Jargon ...

Product marketing for technology companies

Leisure marketing

a global perspective

Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure ...

Global tourism

Pressure on national and local governments to rapidly develop their tourism potential to meet demand and produce benefits, makes it more essential than ever to plan carefully and consider the human and environmental impacts of tourism development. That is why, as Secretary-General of the World ...

Practical financial modelling

a guide to current practice

This book is for all financial professionals whose work, to a greater or lesser degree, involves complex spreadsheets and financial models. This includes investment bankers, commercial banks, accountancy firms, property firms, public sector including local government and healthcare, PFI/PPP enterprises, financial managers and financially ...

Human resource development

strategy and tactics

Each chapter in Human Resource Development provides the reader with commentary, activities and review sections in an integrated approach. The action-oriented approach is vital for practicing managers but increasingly for postgraduate and final year undergraduates who have work experience. It is this aspect of the ...

Strategic marketing management

planning, implementation and control

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic ...

The committed enterprise

making vision, values, and branding work

It is easier to describe vision and values than implement them. However this updated paperback edition of The Committed Enterprise shows how to achieve success by understanding the needs of stakeholders and maximising them. It details the Seven Best Practices for making vision and values ...

Worldwide destinations

the geography of travel and tourism

Contents The elements of travel and tourism geography: An introduction to the geography of tourism; The geography of demand for tourism; The geography of resources for tourism; Climate and tourism; The geography of transport for tourism; The regional geography of tourism: An introduction to the ...

The management of equity investments

capital markets,equity research,investment decisions and risk management with case studies

The Management of Investments is based on an extensive research project done by the author in 2003 and 2004, in the United States, England, Germany, France, Italy and Switzerland. The author outlines the rules behind the able management of investments by private individuals, banks, and ...