new technology, new products, and new services in a global economy
- ISBN: 9780750678957
- Editorial: Butterworth-Heinemann Ltd.
- Fecha de la edición: 2006
- Lugar de la edición: Oxford. Reino Unido
- Edición número: 2nd ed
- Encuadernación: Rústica
- Medidas: 26 cm
- Nº Pág.: 503
- Idiomas: Inglés
Managing Innovation, Second Edition is devoted to better understanding and better management of all of the causes and consequences of change that have technological implications in and around our global organizations. This new edition adds more materials and cases on service innovation and it is readily accessible and easy to read. The second edition has all new original cases with a few classics from the first edition that have been kept based on student feedback. Among them are Microsoft, Honda, IBM and Denver International Airport. The key subjects that are included have been significantly updated and treated in greater depth. Managing Innovation, Second Edition also contains feedback from classroom testing and response from many instructors, and focuses intently on teaching the subject at the MBA/MS level. There are additional case and video recommendations available which can be accessed through the website that supports the text.