El desafío de Darwin

innovación y estrategia en las empresas que triunfan

¿Existe alguna conexión entre las leyes de la naturaleza y el mundo de los negocios? Este libro demuestra que en la era global no podemos pasar por alto una de las máximas darwinianas: sólo sobreviven los organismos que mejor han sabido adaptarse a su entorno ...

Dealing with Darwin

how great companies innovate at every phase of their evolution

Dealing with Darwin

how great companies innovate at every phase of their evolution

Dealing with Darwin, Moore's most ambitious work to date, offers nothing less than a new unified theory of the evolution of markets. Drawing on hundreds of different examples, Moore illuminates how established companies can prevent their own extinction - not by throwing resources wildly at ...

Inside the tornado

strategies for developing, leveraging and surviving hypergrowth markets

In Inside the Tornado, Geoffrey A. Moore continues his classic three- part series delving into the high-stakes world of hypergrowth markets. Here, Moore examines these markets and their implications for business strategies and, in turn, provides effective guidelines for winning market share and building margin ...