Logotipo librería Marcial Pons
Throwing sheep in the boardroom

Throwing sheep in the boardroom
how online social networking will transform your life, work and world

  • ISBN: 9780470740149
  • Editorial: John Wiley & Sons Limited
  • Lugar de la edición: Chichester. Reino Unido
  • Encuadernación: Cartoné
  • Medidas: 24 cm
  • Nº Pág.: 344
  • Idiomas: Inglés

Papel: Cartoné
26,20 €
Stock en librería. Envío en 24/48 horas


CONTENTS: Introduction social networking e-ruptions - identity, status, power Pt. I Identity 1 The I's have it: multiple selves in virtual worlds 2 The kindness of strangers: the ties that bind 3 It's a small world: exit, voice and loyalty 4 We Googled you: the privacy paradox 5 Virtual reality: Second Life and death Pt. II Status 6 Social capital: monkeysphere to cyberspace 7 Me, MySpace and I: the fame game 8 Status hierarchies: loveable fools and competent jerks 9 Everyone's a critic: ratings and rankings 10 Blogs, bosses and brands: reputation management Pt. III Power 11 The anatomy of power: getting things done 12 Davids and Goliaths: the revenge of the amateur 13 Markets 2.0: why MyMusic calls the tune 14 Enterprise 2.0: wiki while you work 15 Democracy 2.0: friends in low places Conclusion Notes Index


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