The price advantage
- ISBN: 9780471466697
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2004
- Lugar de la edición: New York. None
- Colección: Finance
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 288
- Idiomas: Inglés
Papel: Cartoné
86,73 €
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The Price Advantage, written by three preeminent experts at McKinsey & Company, is the most pragmatic and insightful book on pricing available. Based on in-depth, firsthand experience with hundreds of companies, as well as significant investments in basic pricing research, this book is designed to be a comprehensive guide for managers through the maze of pricing issues. The authors examine state-of-the-art approaches for analyzing and improving pricing performance, demonstrate those approaches with real case studies, and draw a pricing excellence blueprint for companies to follow. In good economic times or bad, achieving the price advantage is critical to corporate performance and profitability.
