The one to one manager
real-world lessons in customer relationship management
- ISBN: 9781841120935
- Editorial: Capstone Publishing Ltd.
- Fecha de la edición: 2000
- Lugar de la edición: Oxford. Reino Unido
- Encuadernación: Rústica
- Medidas: 19 cm
- Nº Pág.: 268
- Idiomas: Inglés
A practical guide to implementing the one-to-one marketing principles that Don Peppers and Martha Rogers have made famous throughout corporate America in their bestselling books The One to One Future and Enterprise One to One. Every day, all around the world, managers worry about the declining loyalty of their customers. Customers are being wooed ever more feverishly by competitors offering better prices, better deals--a process that has dramatically accelerated with the growth of the Internet. As information about customers becomes more plentiful and detailed, and as customers themselves become more interactive with the companies they buy from, business success hinges increasingly on creating long-term, profitable, "one-to-one" customer relationships. One-to-one marketing is nothing short of a revolution. Dell, Cisco, FedEx, Owens Corning, American Express, Amazon.com, Hewlett-Packard, and BellSouth, among others, have built their success on enhancing customer knowledge and interaction.
