The business of media
corporate media and the public interest
- ISBN: 9781412913157
- Editorial: Pine Forge Press
- Fecha de la edición: 2005
- Lugar de la edición: Thounsand Oaks (California). Estados Unidos de Norteamérica
- Edición número: 2nd ed
- Encuadernación: Rústica
- Medidas: 23 cm
- Nº Pág.: 314
- Idiomas: Inglés
"The Business of Media" provides the critical analysis of the rapidly changing media industry that students need in order to get behind the headlines and understand our increasingly media-saturated society. This Second Edition includes updated data and examples, while incorporating some of the most recent media developments into the analysis. The book: uses two conceptual models to understand the media: the market model and public sphere model; focuses on developments in the last decade, such as the rise of media conglomerates, and discusses new strategies; and offers clear, concise, jargon-free writing accessible to students without an economics background. "The Business of Media" will provide an invaluable guide to the changing media landscape.
