"Strategic Marketing: Creating Competitive Advantage" is a 2-colour text that examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking within the field. Through a combination of theory and practice, within a unique conceptual framework, "Strategic Marketing: Creating Competitive Advantage" demonstrates how companies seek to create competitive advantage through the use of strategic marketing. Throughout this detailed review, the text poses and answers questions relating to: Where are we now? Where do we want to be? How will we get there? Did we get there? Using established frameworks and concepts, the book reviews recent thinking in marketing strategy and reviews a number of marketing tools and techniques. Online Resource Centre: A full Online Resource Centre includes PowerPoint slides, group assignments and tasks, and password protected extra case studies for lecturers. It also offers a precis of regularly updated seminal articles, a current issues area and internet exercises for students.