Rolling out new produts across international markets
causes of delays
- ISBN: 9780333794647
- Editorial: Palgrave MacMillan
- Fecha de la edición: 2003
- Lugar de la edición: Hampshire. Reino Unido
- Encuadernación: Cartoné
- Medidas: 23 cm
- Nº Pág.: 249
- Idiomas: Inglés
Papel: Cartoné
89,78 €
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Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.
