At a time when renewable energy attracts varying degrees of political support and mixed success in policy implementation, clear information on why and how to promote renewable energy markets is much needed, for decision-makers in particular. This book meets that need. The reason for exploiting renewable energy sources should not be because they are cheap, or because fossil fuels are running out. The crucial reasons are: saving the environment, developing new industries and establishing more secure sources of energy. This book outlines how renewable energies can be promoted at a political level, encouraging the expansion of current markets and the establishment of new industries. Critical pathways are made clear, and key stakeholders are identified and described. Acknowledging the importance of the media and the interaction between public and private bodies, this book sets out the rules of the game, the stakes and the strategies for success.