increase sales exponentially with consensual marketing
- ISBN: 9780071435284
- Editorial: McGraw-Hill Publishing Co.
- Fecha de la edición: 2004
- Lugar de la edición: New York. None
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 296
- Idiomas: Inglés
From junk mail blockers to do-not-call lists, potential buyers today are more interested in opting out than listening to marketers messages. Opt-In Marketing offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a program that increased sales at IBM by 80 percent in one year and features sidebars from industry luminaries and examples from Fortune 500 firms. It outlines a 10-point blueprint for rethinking customer care and is the perfect guide for marketers looking to once again be seen as partners instead of predators.