Logotipo librería Marcial Pons

Opt-in-market
increase sales exponentially with consensual marketing

  • ISBN: 9780071435284
  • Editorial: McGraw-Hill Publishing Co.
  • Lugar de la edición: New York. None
  • Encuadernación: Cartoné
  • Medidas: 24 cm
  • Nº Pág.: 296
  • Idiomas: Inglés

Papel: Cartoné
29,00 €
Sin Stock. Envío en 3/4 semanas.

Resumen

From junk mail blockers to do-not-call lists, potential buyers today are more interested in opting out than listening to marketers messages. Opt-In Marketing offers a prescriptive plan for reversing this dangerous trend. This hard-hitting book is based on a program that increased sales at IBM by 80 percent in one year and features sidebars from industry luminaries and examples from Fortune 500 firms. It outlines a 10-point blueprint for rethinking customer care and is the perfect guide for marketers looking to once again be seen as partners instead of predators.

Resumen

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