Economist and evolutionary game theorist Daniel Friedman demonstrates that our moral codes and our market systems, while often in conflict, are really devices evolved to achieve similar ends.Big new idea: This is an original perspective on the nature and functioning of the modern world, informed by recent academic research in evolutionary game theory and behavioral economics. No other book has taken a similar approach.Author platform: Dan Friedman is a well known economist and brings significant prestige to our young North American economics list. Friedman's research involves a number of exciting, cutting edge sub- disciplines within economics, such as experimental economics and evolutionary game theory. Also, Jaime Marshall has signed up Friedman's fellow UCSC faculty member Carl Walsh to write a textbook, and is in discussions for textbooks with Friedman as well as Nirvikar Singh (also of UCSC). So, this could help UCSC Economics become something of a 'Palgrave department'.In this book, economist and evolutionary game theorist Daniel Freidman demonstrates that our moral codes and our market systems, while often in conflict, are really devices evolved to achieve similar ends, and that society functions best when morals and markets are in balance with each other.