Logotipo librería Marcial Pons
Mission economy

Mission economy
a moonshot guide to changing capitalism

  • ISBN: 9780241435311
  • Editorial: Allen Lane Publishers
  • Lugar de la edición: London. Reino Unido
  • Encuadernación: Rústica
  • Medidas: 24 cm
  • Nº Pág.: 244
  • Idiomas: Inglés

Papel: Rústica
27,90 €
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Resumen

A powerful intervention, challenging governments to apply the same determination and co-ordination to the problems of society and economy as were once applied to putting men on the moon

The extraordinary efforts that took mankind to the moon 50 years ago were more than a scientific feat of aeronautics. They required new forms of collaboration between the public sector (notably, NASA) and private companies. This book asks: what if the same level of boldness - the boldness that set inspirational goals, took risks and explicitly recognized that this requires large spending but will be worthwhile in terms of long-term growth - was applied to the biggest problems of our time, climate change, disease and inequality, to name only a few? Mariana Mazzucato argues that applying innovation to societal goals and structuring government budgets more explicitly to the long-term, as the moon programme did, we can do government differently.

Resumen

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