Microtrends
the small forces behind tomorrow's big changes
- ISBN: 9780446580960
- Editorial: Twelve Publishers
- Fecha de la edición: 2007
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 417
- Idiomas: Inglés
Papel: Cartoné
30,47 €
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Relying on some of the best data available, Penn identifies more than 70 micro-trends in religion, leisure, politics, and family life that are changing the way we live. Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.
