This study shows how marriage symbolism emerged from the world of texts to become a social force affecting ordinary people. It covers the whole medieval period but identifies the decades around 1200 as decisive. New arguments for regarding preaching as a mass medium from the thirteenth century are presented, building on the author's Medieval Marriage Sermons. In marriage preaching symbolism was central. Marriage symbolism also became a social force through law, and lay behind the combination of monogamy and indissolubility which made the medieval Church's marriage system a unique development in world history. Symbolism is not presented as an explanation on its own: it interacted with other causal factors, notably the eleventh-century Gregorian Reform's drive for celibacy, which made the higher clergy like a third gender and less sympathetic to patriarchal polygamous tendencies. Sexual intercourse as a symbol of Christ's union with the Church became central, not just in mysticism but in society as structured by Church law. Symbolism also explains apparently bizarre rules, such as the exemption from capital punishment of clerics in minor orders provided that they married a virgin not a widow. The rules about blessing second marriages are also connected with this nexus of thought.