Marketing
essential principles, new realities
- ISBN: 9780749441142
- Editorial: Kogan Page Ltd.
- Fecha de la edición: 2004
- Lugar de la edición: London. Reino Unido
- Encuadernación: Rústica
- Medidas: 25 cm
- Nº Pág.: 540
- Idiomas: Inglés
Papel: Rústica
55,81 €
Sin Stock. Disponible en 5/6 semanas.
ÍNDICE: 1.What is marketing? .2.The business and marketing environment.3.Ethical marketing and social responsibility. 4.Buyer behaviour. 5.Segmenting, positioning and targeting.6.Marketing research. 7.Marketing and strategy .8.Products and brands .9.Price and pricing strategies .10.Promotion part 1.11.Promotion part 2 .12.People, physical evidence and process. 13.Placement, distribution and logistics . 14.Marketing across borders: the international dimension .15.Application: bringing the elements together
