Increase online exposure and sales Dramatically boost website traffic Take advantage of consumer-generated media Marketing in the New Media shows business owners and marketing professionals how to combine traditional advertising with Internet and mobile marketing to deliver an effective marketing message anytime, anywhere. Companies today can no longer ignore incorporating elements of new media in their marketing campaigns. Using new media is absolutely essential to "close the sale" and get the consumer to take action in a measurable way. Many small-business owners and marketing professionals are entering into new, unfamiliar territory, and the thought of stepping out of their comfort zones and diving into the fast-moving world of new media is intimidating. By giving case studies of companies that combined television, radio, and/or print with new media marketing, and showing exactly how people are using the latest technologies, Berkley explains how to analyze your online customer behaviors on a deeper level.