Market research is vital if you want to stay in touch with your customers and your industry. Whether you are starting a new business, launching a product, setting a marketable price point, or simply trying to increase your market share, market research can tell you what you need to know. A successful business can#t do without it. The good news is that you can do it yourself. Market research is not the exclusive province of high-priced professionals. It is simply a process of asking questions or finding existing information about the market, your competition, and potential customers. This practical, easy-to-read book has recently been expanded and updated. It will lead you through the process of planning, implementing, and analyzing market research for your company. It answers questions such as: -When should I do market research? -Where can I find the data I need? - Who are my best survey subjects? -How do I design a market research questionnaire? -Why should I use brainstorming sessions and focus groups in my research? -Where can I rent a mailing list? -When do I need to hire a professional? -How do I analyze the data I find? -How can I use the Internet for research? With this guide in hand, you can easily carry out the market research you need to point you toward successful ventures and avoid disastrous ones.