Market research made easy
- ISBN: 9781551806761
- Editorial: Self-Counsel Press
- Fecha de la edición: 2006
- Lugar de la edición: Bellingham. Estados Unidos de Norteamérica
- Edición número: 3rd ed
- Colección: 101 for smail business
- Encuadernación: Rústica
- Medidas: 25 cm
- Nº Pág.: 146
- Idiomas: Inglés
Market research is vital if you want to stay in touch with your customers and your industry. Whether you are starting a new business, launching a product, setting a marketable price point, or simply trying to increase your market share, market research can tell you what you need to know. A successful business can#t do without it. The good news is that you can do it yourself. Market research is not the exclusive province of high-priced professionals. It is simply a process of asking questions or finding existing information about the market, your competition, and potential customers. This practical, easy-to-read book has recently been expanded and updated. It will lead you through the process of planning, implementing, and analyzing market research for your company. It answers questions such as: -When should I do market research? -Where can I find the data I need? - Who are my best survey subjects? -How do I design a market research questionnaire? -Why should I use brainstorming sessions and focus groups in my research? -Where can I rent a mailing list? -When do I need to hire a professional? -How do I analyze the data I find? -How can I use the Internet for research? With this guide in hand, you can easily carry out the market research you need to point you toward successful ventures and avoid disastrous ones.
It accompanies CD-ROM