Market research in the Internet Age
leveraging the Internet for market
- ISBN: 9780470820643
- Editorial: John Wiley & Sons Limited
- Fecha de la edición: 2003
- Lugar de la edición: Singapore. None
- Encuadernación: Cartoné
- Medidas: 23 cm
- Nº Pág.: 300
- Idiomas: Inglés
Papel: Cartoné
42,12 €
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The market research industry is undergoing momentous change as it begins to leverage the possibilities created by the Internet. This book provides an analysis of the industry's direction. It looks through an integrative framework to define the future of the industry
