Luxury fashion branding
trends, tactics, techniques
- ISBN: 9780230521674
- Editorial: Palgrave MacMillan
- Fecha de la edición: 2007
- Lugar de la edición: Hampshire. Reino Unido
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 318
- Idiomas: Inglés
Papel: Cartoné
52,90 €
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Luxury Fashion Branding is a groundbreaking book that addresses the business of luxury fashion from a strategic viewpoint. It critically analyses the essential aspects of the luxury fashion sector through tracing the origins of luxury fashion, assessing its consumers, and retailing tactics, as well as branding and marketing strategy, business modelling and e-retailing. Presented in a clear language, Luxury Fashion Branding will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into symbolic objects of desire.
