Key concepts in international business
- ISBN: 9781403915344
- Editorial: Palgrave MacMillan
- Fecha de la edición: 2004
- Lugar de la edición: Basingstoke. None
- Colección: Key Concepts
- Encuadernación: Rústica
- Medidas: 22 cm
- Nº Pág.: 283
- Idiomas: Inglés
The term "international business"reflects the fact that international trade and businesses are no longer restricted by national boundaries.Revolutionary changes in information technology,communication and transport have placed businesses into a radically new and challenging environment.Multinational,transnational,multidomestic or international business organizations are as concerned with the international environment in which they operate as they are with their home country's local markets. The globalization of business requires a precise understanding of the culture,consumers,rules,regulations and policies of an increasing number of overseas nations and an appreciation of the markets with which these international businesses deal.This book provides an accessible and comprehensive guide to the major themes,concepts,terms and theorists encountered in international business.
