Logotipo librería Marcial Pons

Internet business models
text and cases with teledisc

  • ISBN: 9780071124737
  • Editorial: McGraw-Hill Publishing Co.
  • Lugar de la edición: Boston. Estados Unidos de Norteamérica
  • Colección: MCGRAW-HILL HIGHER EDUCATION
  • Encuadernación: Rústica
  • Medidas: 25 cm
  • Nº Pág.: 650
  • Idiomas: Español

Papel: Rústica
54,09 €
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Resumen

Internet Business Models rigorously analyzes the different business models employed by Internet companies. The book examines eight Internet business models: access providers, portals, content providers, retailers, brokers, market makers, networked utility providers, and application service providers. Each chapter describes the value proposition offered by companies that pursue a given model; the factors that drive their revenues, costs, and profits; and the key strategy decisions that confront companies pursuing the model, e.g., whether to pursue aggressive growth strategies; whether to diversify. Supporting each chapter are case studies (23 total) of Internet companies written during 1999/2000 by professors at the Harvard Business School. TABLE OF CONTENTS: Acknowledgements. Preface. Introduction. Chapter 1: Internet Access Providers. Case 1 Tele-Communications. Case 2 Geocast Network Systems. Case 3 (on Cd-Rom) Teledesic.

Acompaña CD-Rom

Resumen

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