Internet business models
text and cases with teledisc
- ISBN: 9780071124737
- Editorial: McGraw-Hill Publishing Co.
- Fecha de la edición: 2002
- Lugar de la edición: Boston. Estados Unidos de Norteamérica
- Colección: MCGRAW-HILL HIGHER EDUCATION
- Encuadernación: Rústica
- Medidas: 25 cm
- Nº Pág.: 650
- Idiomas: Español
Internet Business Models rigorously analyzes the different business models employed by Internet companies. The book examines eight Internet business models: access providers, portals, content providers, retailers, brokers, market makers, networked utility providers, and application service providers. Each chapter describes the value proposition offered by companies that pursue a given model; the factors that drive their revenues, costs, and profits; and the key strategy decisions that confront companies pursuing the model, e.g., whether to pursue aggressive growth strategies; whether to diversify. Supporting each chapter are case studies (23 total) of Internet companies written during 1999/2000 by professors at the Harvard Business School. TABLE OF CONTENTS: Acknowledgements. Preface. Introduction. Chapter 1: Internet Access Providers. Case 1 Tele-Communications. Case 2 Geocast Network Systems. Case 3 (on Cd-Rom) Teledesic.