Information markets
a strategic guideline for the i-commerce
- ISBN: 9783110236095
- Editorial: Walter de Gruyter & Co.
- Fecha de la edición: 2011
- Lugar de la edición: Berlin. Alemania
- Colección: Knowledge & Information
- Encuadernación: Cartoné
- Medidas: 23 cm
- Nº Pág.: 500
- Idiomas: Inglés
Papel: Cartoné
71,51 €
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"Information Markets" is a compendium of the i-commerce, the commerce with digital information, content as well as software. "Information Markets" is a comprehensive overview of the state of the art of economic and information science endeavors on the markets of digital information. It provides a strategic guideline for information providers how to analyse their market environment and how to develop possible strategic actions. It is a book for information professionals, both for students of LIS (Library and Information Science), CIS (Computer and Information Science) or Information Management curricula and for practitioners as well as managers in these fields.
