How to write a marketing plan
- ISBN: 9780749467128
- Editorial: Kogan Page Ltd.
- Fecha de la edición: 2013
- Lugar de la edición: london. Reino Unido
- Edición número: 4th ed.
- Encuadernación: Rústica
- Medidas: 21 cm
- Nº Pág.: 165
- Idiomas: Inglés
Papel: Rústica
14,73 €
10,00 €
Stock en librería. Envío en 24/48 horas
"How to Write a Marketing Plan, 4th edition", simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.
