How to capture and keep clients
marketing strategies for lawyers
- ISBN: 9781634252140
- Editorial: American Bar Association
- Fecha de la edición: 2015
- Lugar de la edición: New York. Estados Unidos de Norteamérica
- Encuadernación: Rústica
- Medidas: 25 cm
- Nº Pág.: 245
- Idiomas: Inglés
In this new second edition, How To Capture and Keep Clients: Marketing Strategies for Lawyers, the best and most innovative solo and small firm lawyers give the reader their secrets, approaches, and strategies to that age-old puzzle of growing your law firm.
Through this wealth of savvy advice, the reader will learn how to:
Ask for business
Attract and keep clients
Network
Partner with other lawyers
Market a specialty or boutique practice
Market in a small town
Use technology in client development
Create a service-centered firm
Make marketing part of your daily practice
Avoid ethical marketing mistakes