In his provocative new book, Arif Dirlik argues that the present represents not the beginning of globalization, but its end. We are instead in a new era in the unfolding of capitalism - "global modernity". The fall of communism in the 1980s generated culturally informed counter-claims to modernity. Globalization has fragmented our understanding of what is "modern". Dirlik's "global modernity" is a concept that enables us to distinguish the present from its Eurocentric past, while recognizing the crucial importance of that past in shaping the present.