Global marketing management
changes, challenges and new strategies
- ISBN: 9780199266159
- Editorial: Oxford University Press
- Fecha de la edición: 2005
- Lugar de la edición: Oxford. Reino Unido
- Encuadernación: Rústica
- Medidas: 25 cm
- Nº Pág.: 582
- Idiomas: Inglés
Papel: Rústica
50,53 €
Sin Stock. Disponible en 5/6 semanas.
Global Strategic Management emphasises the business practices necessary for the successful global manager by offering a thorough analysis and discussion of the concepts, processes, and methods for developing, managing and controlling strategies for global organisations. The text is ideal for final year undergraduate and postgraduate students as it covers the key topics required to teach a Global Strategic Management module, including global environmental analysis, global strategy development and global strategy implementation.
