Flying off course
airline economics and marketing
- ISBN: 9780415447379
- Editorial: Routledge
- Fecha de la edición: 2009
- Lugar de la edición: London. Reino Unido
- Edición número: 4th ed
- Encuadernación: Rústica
- Medidas: 23 cm
- Nº Pág.: 331
- Idiomas: Inglés
Rigas Doganis' "Flying Off Course" has been the bible of the airline industry for several decades now and this new edition is published to take into account of the sweeping changes that the business has undergone in the new millennium. Two new chapters explore the rise of the no frills, low cost carriers and the future prospects for the industry. Among the issues explored are the environmental impact of the industry, the impact of the internet on marketing and sales, the development of strategic alliances, increased privatization of national carriers and the general impact of regulatory measures. As a nuts and bolts guide to the what makes the airline industry tick, the book is unbeatable, with clear exposition of pricing strategies, forecasting, product planning and marketing. It is an absolutely essential resource to all students and practitioners involved with one of the world's most significant businesses.
