Digital state
how the Internet is changing everything
- ISBN: 9780749468859
- Editorial: Kogan Page Ltd.
- Fecha de la edición: 2013
- Lugar de la edición: London. Reino Unido
- Encuadernación: Rústica
- Medidas: 22 cm
- Nº Pág.: 239
- Idiomas: Inglés
What is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us.
