China business culture
strategies for success
- ISBN: 9789810487041
- Editorial: THOROGOOD
- Fecha de la edición: 2008
- Lugar de la edición: London. Reino Unido
- Encuadernación: Rústica
- Medidas: 24 cm
- Nº Pág.: 263
- Idiomas: Inglés
Papel: Rústica
21,58 €
Sin Stock. Disponible en 5/6 semanas.
China's current growth rate is staggering: WTO entry, ratification of the Kyoto protocols and the 2008 Beijing Olympics all point to unprecedented levels of interest in the world's largest market. But commercial success for westerners is dependent on understanding a very different and complex set of cultural and business values as well as the techniques of structuring a joint venture, negotiation and effective marketing in China.
