Cases in consumer behaviour
- ISBN: 9780618441556
- Editorial: Houghton Mifflin Co.
- Fecha de la edición: 2004
- Lugar de la edición: Boston. Estados Unidos de Norteamérica
- Encuadernación: Rústica
- Medidas: 25 cm
- Nº Pág.: 182
- Idiomas: Inglés
Papel: Rústica
20,76 €
Stock en librería. Envío en 24/48 horas
This casebook can supplement any Consumer Behavior course. Thirteen cases have been drawn various Houghton Mifflin Business titles. In addition, the casebook features four new cases that focus on practices and theories associated directly with Consumer Behavior. The text can be automatically packaged with any Houghton Mifflin text upon request or sold as a standalone product for use with any other CB title. Teaching Notes appear on the textbook web sites for Hoyer/MacInnis, Consumer Behavior, 3/e, and Assael, Consumer Behavior: A Strategic Approach.
Elaborated by Houghton Mifflin Company
