Cannibals with forks
the Trpli Bottom Line of 21st Century business
- ISBN: 9780865713925
- Editorial: New Society Publishers
- Fecha de la edición: 1998
- Lugar de la edición: Gabriola Island (Canada). Canadá
- Encuadernación: Rústica
- Medidas: 23 cm
- Nº Pág.: 407
- Idiomas: Inglés
Papel: Rústica
24,88 €
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Elkington convincingly argues that future market success will often depend upon a company's ability to satisfy the three-pronged fork of profitability, environmental quality, and social justice. This lively and practical guide outlines the seven great "sustainable" revolutions that are already unfolding, showing how business leaders should respond and profiles some of the world's best-known companies including Nike, Wal-mart, Levi Strauss, Volkswagen, Texaco, Intel, Volvo, Dow Chemical, Electrolux, Novo Nordisk, and Shell.
