Brandscendence
three essential elements of enduring brands
- ISBN: 9780793183036
- Editorial: Premier Book Marketing Ltd.
- Fecha de la edición: 2004
- Lugar de la edición: Chicago. Estados Unidos de Norteamérica
- Encuadernación: Cartoné
- Medidas: 24 cm
- Nº Pág.: 246
- Idiomas: Inglés
Papel: Cartoné
28,05 €
Sin Stock. Disponible en 5/6 semanas.
There are many brands in the world and there are some that rise above the competition and distinguish themselves with their enduring success. These well known brands are on the journey to what branding expert and author Kevin A. Clark calls Brandscendence. How do brands like Coca-Cola, Mercedes, Harley-Davidson, and IBM maintain their dominance over time? In Brandscendence, Clark outlines his formula for branding success and illustrates how it is applied by the world#s most prominent brands. You will learn the three elements of Brandscendence, which are essential for brand endurance: relevance, context, and mutual benefit. Brandscendence will help you find the path to brand success!
