Big in Asia
30 strategies for business success
- ISBN: 9780230000278
- Editorial: Palgrave MacMillan
- Fecha de la edición: 2006
- Lugar de la edición: London. Reino Unido
- Edición número: 2nd ed
- Encuadernación: Rústica
- Medidas: 24 cm
- Nº Pág.: 431
- Idiomas: Inglés
Papel: Rústica
45,46 €
Sin Stock. Disponible en 5/6 semanas.
Asia is constantly changing and "Big in Asia" is a completely revised and updated edition of Michael Backman and Charlotte Butler's bestselling book with five additional, entirely new chapters. This book combines management school theory with the grit of Asian corporate realities and is the essential guide for business strategies in Asia. As well as comprehensive updating the new edition includes new chapters on Women in Asia, China and India, Localization, Outsourcing and Building a Profile in Asia.
