After image
mind-altering marketing
- ISBN: 9781861976406
- Editorial: Profile Books Ltd.
- Fecha de la edición: 2003
- Lugar de la edición: London. Reino Unido
- Encuadernación: Rústica
- Medidas: 20 cm
- Nº Pág.: 288
- Idiomas: Inglés
Papel: Rústica
26,33 €
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A fascinating and imaginative voyage into the future of marketing, by a leading thinker and practitioner at the cutting edge of marketing. John Grant has been part of the new marketing revolution since the mid- 90s. In this book, drawn from the latest findings in business theory, cognitive neuroscience and social research, Grant proposes a whole new system for marketing based upon interactive and non-traditional media. The book is richly illustrated with case studies of well-known brands and stuffed with fascinating insights, trends and cultural anecdotes. Far from being a boring marketing textbook, it is a challenge to conventional marketing practice and thinking that has to be taken seriously.
