Success built to last

creating a life that matters

'Let this exceptional book be your servant and guide.' - Lord Alistair Mc Alpine - Former Treasurer of the British Conservative Party. 'This is a book that will make a difference.' - Senator John Mc Cain. Nelson Mandela - Madeleine Albright - Richard Branson - Bono - Jimmy Carter - Jack Welch - Desmond ...

Firms of endearment

how world-class companies profit from passion and purpose

Why today's most humane companies are blowing away the S&P 500 averages. They are increasing "share of heart": delivering the emotional, experiential, and social value your stakeholders are demanding. There are 30 powerful case studies, including CarMax [registered], Timberland', Jordan's Furniture, Trader Joe's, Wegmans, and Toyota. Today's best companies get it. From Costco[registered], to Commerce Bank, Wegmans to Whole Foods[registered]; they're becoming the ultimate value creators. They're generating every form of value that matters: emotional, experiential, social, and financial. And they're doing it for all their stakeholders. Not because it's ...

Change to Strange

create a great organization by building a strange workforce

To achieve sustained competitive advantage, you must create and deliver something that's valuable, rare, and hard to imitate -- and you can't do that with a run-of-the-mill workforce. Your workforce needs to be strikingly different, obsessively focused on delivering on your unique value proposition ...

Marketing that works

how enterpreneural marketing can add sustainable value to any sized company

Every company continually looks for new methods to develop and improve their marketing techniques and through a variety of entrepreneurial marketing techniques, concepts, and methods this is the book to develop your most entrepreneurial marketing strategy and make extraordinary money on a sustainable basis. By ...

Marketing metrics

50+metrics every executive should master

Measurement is critical to the health of any business, and "Marketing Metrics" highlights key tools and techniques across many measurement landscapes - from the consumer, to the sales force, to the ever-changing media environment. It's a 'must- read' for any business leader who wants to ...

Lasting leadership

what you can learn from the Top 25 business people of our times

Including a new introduction to the paperback edition, this book features an interview with Jack Welch on his leadership legacy, on good vs. bad leaders, good vs. bad behavior, and the importance of hiring the right people to carry out the CEO's vision. A ...

The fortune at the bottom of the pyramid

C. K. Prahalad argues that companies must revolutionize how they do business in developing countries if both sides of that economic equation are to prosper. Drawing on a wealth of case studies, his compelling new book offers an intriguing blueprint for how to fight poverty ...

The well timed strategy

managing the business cycle for competitive advantage

"In "The Well-Timed Strategy", Navarro provides a useful primer on business cycle risks and opportunities. Recognizing that business success depends most of all on human capital, he makes the crucial observation that the trough of a recession is the best time to find good people ...

Credit derivatives

understanding credit risk and credit instruments

Every company faces credit risk. Credit derivatives are among the most powerful tools available for managing it. Once restricted to the financial industry, they are now widely used by businesses of all kinds - and all financial professionals need to understand them. Credit Derivatives explains these ...

Big winners and big losers

the 4 secrets of long-term business success and failure

What keeps great companies winning, year after year, even as yesterday's most hyped businesses fall by the wayside? It's not what you think -- or what you've read. To find the real answers, strategic management expert Alfred Marcus systematically reviewed detailed performance metrics ...