Consumer behavior

For undergraduate or first year MBA students. This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through 7 editions. This new edition focuses on how the Internet has changed the way ...

Management

principles and practices for tomorrow´s leaders

Management/Organization courses with an applied approach to the essential management concepts and techniques. The book blends traditional management concepts with a practical and applied management skills emphasis.

Landscapes

ways of imagining the World

International Economics

Table of Contents Introduction - An Overview of the World Economy Why Countries Trade Factor Endowments and The Commodity Composition of Trade Intra-industry Trade International Factor Movements Tariffs Nontariff Distortions to Trade International Trade Policy Regional Economic Issues National Income Accounting and the Balance of Payments ...

Advanced financial accounting

Rigorous in its approach, Advanced Financial Accounting tackles the more complex issues of the subject in a lively and engaging mannner. Familiar in its structure and treatment of basic concepts, the seventh edition has, none the less, been thoroughly revised and updated to reflect recent ...

Financial accounting and reporting

International business

environments and operations

This classic best-seller discusses the differences faced in international environments, the overall strategies companies can take, and the functional alternatives for operating abroad. It takes a balanced approach to all functions of business. It features an abundance of colorful maps, strong engaging opening and closing ...

International economics

a European focus

Massive changes took place in the world economy in the last quarter of the twentieth century and the speed with which markets in goods, services, and finance were liberalised has no historical precedent. This brand new international economics text reflects recent developments in the world ...

The economics of health and health care

International business Law

text, cases, and readings

Reingeniería y cambio organizativo

teoría y práctica

En este libro se reflexiona sobre el concepto de reingenería y las diferencias y/o relaciones con otras herramientas de gestión de empresas según los aspectos organizativos de las misma. Una importante parte del mismo se centra en la implantación de la reingeniería; se presentan ...

The new business road test

what entrepreneurs and executives should do before writing a business plan

Got an idea for a new business? Take it for a road test to make sure it works.Most new businesses fail. Why? Because all businesses are not created equal.No matter how talented you are, no matter how hard you work, no matter how ...

An introduction to geographical information systems

Macroeconomics

theories and policies

This text traces the history of macroeconomics, the evolution of macroeconomic thought, and the resulting theory and policy. The book places the various macroeconomic theories in the order in which they developed chronologically, and illustrates the similarities and differences of the models. The author admires ...

Pitch yourself

stand Out from the CV Crowd with a Personal Elevator Pitch

Managing change

a strategic approachg to organisational dynamics

Managing Change provides the student with an understanding of and guide to managing the complexities of organisational change effectively. The techniques and methods that can be used are reviewed and discussed. Real-life case studies illustrate how these techniques happen in practice and problems and obstacles ...

Exchange rates and international finance

Exchange Rates and International FinanceLaurence S CopelandExchange rates and exchange rate fluctuations play an increasingly important role in all of our lives. Exchange Rates and International Finance provides a clear and concise guide to the causes and consequences of exchange rate fluctuations and will enable ...

Planeacion de la produccion y control de inventarios.