The end of advertising as we know it

This title uses real-world examples to illustrate how modern advertising over-emphasizes artfulness and neglects the most important rule of advertising: sell the product. Readers learn how advertising died, what killed it, and how to revive it for the better. Included are expert ideas on combining ...

Wheels of fortune

the history of speculation from scandal to respectability

Wheels of Fortune is an engaging and original story that traces the rich, colorful, and often scandalous history of the U.S. futures market in its quest for respectability and profit. Set against a backdrop that begins prior to the Civil War and continues through ...

Carnegie

One of the major figures in American history, Andrew Carnegie was a ruthless businessman who made his fortune in the steel industry and ultimately gave most of it away. In this compelling biography, Peter Krass reconstructs the complicated life of this titan who came to ...

Six sigma team dynamics

the elusive key to project success

A full, expert discussion of the last major component of Six Sigma implementation George Eckes' first two books on Six Sigma-The Six Sigma Revolution and Making Six Sigma Last-dealt with Six Sigma from a strategic level and from a cultural level, respectively. Six Sigma Team ...

Methods of multivariate analysis

When measuring several variables on a complex experimental unit, it is often necessary to analyze the variables simultaneously, rather than isolate them and consider them individually. Multivariate analysis enables researchers to explore the joint performance of such variables and to determine the effect of each ...

Real options and option-embedded securities

This text presents a comprehensive treatment of the challenging field of option pricing and offers a unified approach to the use of options in solving problems in corporate finance.

The essential buffett

Timeless principles for de new economy

Applying Buffett's principles to technology and international investing From the bestselling author of The Warren Buffett Way and The Warren Buffett Portfolio comes The Essential Buffett: Timeless Principles for the New Economy. In this fresh take on Buffett's irrefutable investment methods, Robert Hagstrom ...

Globalization

the internal dynamic

No cash, no fear

entrepreneurial secrets to starting any business with no money

Globalization: the external pressures

The ratings game

Accelerating international growth

The third title from Executive Development from IMD is devoted to Accelerating International Growth, one of today's most crucial business challenges. It provides the knowledge and the tools needed to speed up the development process and reach a stronger global position efficiently and quickly ...

Trust

releasing the energy to succeed

New economy edge

strategies and techniques for boosting online profitability

New economy energy

unleashing knowledge for competitive advantage

Managing currency risk

using financial derivatives

Companies that are involved in international business face the risk of currency fluctuations which more than any other factor have caused more financial losses in business. The efficient management of the risks presented by these currency fluctuations is essential for the survival of a wide ...

Reframing business

when the map changes the landscape

In 1983 Richard Normann published the world's first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to strategy: an original way to think about organisations and create a different future. In this demanding but ...

Money & power

the history of business

eCFO

financial management for the 21st Century

Recognizing that traditional accounting and financial conventions may no longer provide the CFO with adequate armoury to face the challenges of the electronic environment, this work examines how CFOs must reposition themselves to operate effectively in the 21st century. Picking up where "CFO: Architect of ...

European banking

efficiency, technology, and growth