Handbook of family business and family business consultation

a global perspective

Written by consultants and academics for consultants in this fairly new field, This collection of 21 interrelated essays and case studies examines the structure of family businesses, how they operate, and how consultants work for them in the new global economy. Topics include the impact ...

The consumer...or else!

consumer-centric business paradigms

Euromarketing and the future

Internal relationshsip management

linking human resources to marketing performance

Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees. This book provides cutting-edge research on the management of internal customers (i.e., employees) that offers practical suggestions to improve internal service, employee ...

New product developement

successful innovation in the marketplace

Economic dynamics in transitional economies

the Four-P governments, the EU-enlargement, and the Bruxelles consensus

Examines the post-Communist, transitional economies of Central and Eastern Europe

Guide to Software Export.

A Handbook for International Software Sales..