Libros de Cheverton, Peter
Libros de Cheverton, Peter
Global account management
a complete action kit of tools and techniques for managing big customers in a shrinking world
Key account management
a complete action kit of tools and techniques for achieving profitable key supplier status
![How come you can´t identify your key customers?](/static/img/default_ficha.gif)
![How come your brand isn´t working hard enough?](/static/img/default_ficha.gif)