The guru guide to marketing

a concise guide to the best ideas from today's top marketers: Philip Kotler, Jack Trout, Malcom Gladwell, Seth Godin and more

To find the answers to these and scores of other questions, turn to the experts at the pinnacle of the profession#the gurus of marketing. They see tomorrow#s trends today, understand the new informed consumer, and are shaping the future of marketing. Now you ...