Rethinking marketing

developing a new understanding of markets

This book is the result of a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. The seminar is part of project funded for 4 - 5 years to discuss the future of marketing. Three basic issues are addressed ...

Attracting investors

a marketing approach to finding funds for your business

How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and ...

Marketing social

teoría y práctica

El marketing social está contribuyendo de manera importante en el quehacer constante del bienestar de las comunidades y naciones. Con este libro las empresas del sector privado, con programas de responsabilidad social, se verán ampliamente beneficiadas, pues les ayudará a dirigir de manera estratégica, planificada ...

OLA 3

la nueva era en network marketing

La década de los 90 se caracterizó por el inicio de un crecimiento inusitado del network marketing y una amplia cobertura de sus actividades en revistas y otros medios especializados. En las décadas anteriores esta innovadora forma de comercialización se había mantenido creciendo silenciosamente, sin ...

La imagen de marca

un fenómeno social

La imagen de marca aborda, por primera vez y con una visión global, la fenomenología de la marca, tratada desde la perspectiva del diseño, la sociología y la estrategia de comunicación. Una marca vale por lo que significa. Por tanto, la auténtica dimensión de la ...

Revealing the corporation

perspectives on identity, image, reputation, corporate branding, and corporate-level marketing

Customer relationship management

organizational and technological perspectives

Essentials of marketing research

Customer experience management

a revolutionary approach to connecting with your customers

Customer relationship management

integrating marketing strategy and information technology

Citizen brands

putting society at the heart of your business

The marketing book

Creating customer evangelists

how loyal customers become a volunteer sales force

Market research in the Internet Age

leveraging the Internet for market

The market research industry is undergoing momentous change as it begins to leverage the possibilities created by the Internet. This book provides an analysis of the industry's direction. It looks through an integrative framework to define the future of the industry

Sea su propia marca

destacando entre la multitud

Brand failures

the truth about the 100 biggest branding mistakes of all time

Understanding the consumer

WWW identidad corporativa

WWW hotshops

Branded

the buying and selling of teenagers